The big providers have agreed to stay out of each others areas, so in most places, there is absolutely no competition. This allows them to price gouge quite heavily and each one makes more money that way. Some people(current administration) even believe that they should be regulated less, so they can create even more charges and make more profit. Bend over 'Murica
If we would make competition a requirement, then we would all have much cheaper and faster internet. Which none of that is going to happen with our current campaign funding laws.